Date/Time
Date(s) - 18/11/2021
9:30 am - 3:30 pm
Location
Whatton House and Gardens
Categories
The SHINE Network brings to the workshop to change your pricing mindset. Helping you to move from the fear of undervaluing and underpricing yourself to the confidence to ask for what you deserve… and get it. Achieve the profits you deserve and earn what you’re truly worth.
There are three crucial questions we need to be able to answer:
- How do I set my prices so I win business, don’t undervalue my products and services, and get the profit I want?
- How can I raise my prices without losing customers or sales?
- How do I talk about my value and prices so the customer is happy and willing to pay what I’m asking for?
This workshop will help you discover what’s really important to your customers, so you can price against your value and earn what you really deserve for the result and transformation you get your customers.
Why should you care about Pricing?
- If you don’t review, maintain and raise your prices regularly you’re losing out.
- If you’re ‘over servicing’ and undercharging some customers you need to re-address that balance.
- If you feel you’re undervalued, pricing successfully will mean you get paid the price you deserve for the value you deliver.
Here’s the deal – get Pricing and Value right and you achieve the profit you deserve, get it wrong and it can put your business, goals and dreams in jeopardy.
Being able to increase your prices without losing customers is a crucial skill to have.
Content:
This workshop will give you the mindset, skills, tools and confidence to understand value and price accordingly.
It’s not about telling you ‘what you need to do’, it’s showing you ‘how to achieve higher prices’.
We’ll cover:
- It’s all about the customer’s value perception.
- Why quantifying your value is so important, yet so few people do.
- And how to do it.
- Why your customer is not interested in features and benefits.
- Forget a USP – MVP is the place to be – turn your value proposition into something truly powerful.
- Using your newfound value skills to get the price you want.
- How to talk about your prices so your customer is happy to pay what you’re asking.
- What will you personally gain from attending the session?
- Set the prices you deserve.
- Gain the confidence to discuss value and prices with your customers.
- You’ll be able to uncover why and how you are more valuable than your competitors.
- Create a powerful and compelling proposition.
- Be fearless of increasing prices/fees.
And achieve the prices you deserve.
Date: Thursday 18th November 2021
Time: 9:30am – 15:30pm
Location: Whatton House and Gardens, Loughborough, Leicestershire, LE12 5BG
Price:
• £125.00 per person – Non-Members
• £90.00 per person – SHINE Members
Book your place here
Price includes a light breakfast, lunch, and afternoon tea and coffee
Who will benefit from this session?
If you’re a Business Owner, MD, CEO, Sales or Marketing Director or an individual Coach, Consultant or Solopreneur and want to increase your prices this workshop is for you.
The session will be run by Andrew Bailey.
Andrew specialises in Pricing, Value Selling and Negotiation, helping Corporates, SME’s and Business Owners achieve the profit they deserve. With a track record of helping people and businesses significantly grow their profit, he now combines this with teaching at Nottingham Business School and the Chartered Inst. of Marketing on their executive education programme. He is regularly asked to speak on Pricing and Value issues. You can see his profile at www.linkedin.com/in/pricingmentor.
Remember … If we’re great at what we do we should get paid as though we are!
“Andrew as always delivered a confident and inspiring course. He made everyone feel at ease and encouraged group and individual participation”(delegate).
“This really was a great workshop. I learnt a great deal and will certainly be incorporating your advice” (delegate).”It was a great workshop and I have so many notes and have started implementing the hints and tips you gave out” (delegate).
